STRATEGI PEMANFAATAN WEBSITE DALAM MEMBANGUN BRAND AWARENESS TAMAMART UHAMKA
نویسندگان
چکیده
Website memudahkan khalayak untuk memperoleh informasi dengan sangat cepat, mudah, dan tanpa batasan. Dalam kegiatan pemasaran, memanfaatkan website dapat memberikan kemudahan mengenai Tama Mart terhadap produk yang dipasarkan hingga melakukan pembelian. Penelitian ini bertujuan mengetahui strategi pemanfaatan dalam membangun brand awareness Tamamart. Hal perlu diteliti melihat bentuk hambatan peluang memasarkan dijalani Tamamart melalui website. Pendekatan digunakan adalah deskriptif, berupa uraian penjelasan komprehensif program atau situasi sosial dari sebuah usaha. Teknik penentuan informan kunci (key informant), sampel penelitian mempertimbangkan hal-hal tertentu hal pihak manajemen Hasil menunjukan bahwa memakai Integrated Marketing Communication (IMC) mempromosikan ke luas juga para sivitas akademik UHAMKA.Kata Kunci: marketing communication, website, awareness,
منابع مشابه
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ژورنال
عنوان ژورنال: Jurnal ilmu komunikasi UHO : jurnal penelitian kajian ilmu komunikas dan informasi
سال: 2022
ISSN: ['2527-9173']
DOI: https://doi.org/10.52423/jikuho.v7i4.28260